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The User's Journey: Storymapping Products That People Love Paperback – 22 maart 2016
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Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
- Uitgever : Rosenfield Media (22 maart 2016)
- Taal : Engels
- Paperback : 162 pagina's
- ISBN-10 : 1933820314
- ISBN-13 : 978-1933820316
- Afmetingen : 15.24 x 0.89 x 22.86 cm
- Plaats in bestsellerlijst: #243,586 in Boeken (Top 100 in bekijkenBoeken)
Beste recensies uit andere landen
I liked all the examples as well. It made the concepts easy to understand in their different applications. I think this is a good book for marketing practitioners and designers as it invites them into another level of design thinking.
It is a typical release from Rosenfeld. Compelling ideas are stretched to the maximum without adding any value. I think that is the reason for their high price point. You‘ll feel ripped off for 15€, but since you invest 40€+, you try convince yourself that it was a good idea in the first place to buy the book.
It is the fourth book that I bought from Rosenfeld and I returned three of them.
The only one I kept (Amy Bucher‘s Engaged) has a bit more substance, but barely enough to keep it.