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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses: How Relentless Change Creates Radically Successful Businesses Paperback – 6 oktober 2011

Engels editie Eric Ries (auteur)

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ost new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.

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Printlengte

336 pagina's
Taal

Engels
Uitgever

Penguin Books Ltd (UK)
Publicatiedatum

6 oktober 2011
Afmetingen

15.3 x 2.5 x 23.4 cm
ISBN-10

0670921602
ISBN-13

978-0670921607
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Productbeschrijving

Flaptekst

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

Achterflaptekst

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

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Productgegevens

Uitgever ‏ : ‎ Penguin Books Ltd (UK); Trade Paperback editie (6 oktober 2011)
Taal ‏ : ‎ Engels
Paperback ‏ : ‎ 336 pagina's
ISBN-10 ‏ : ‎ 0670921602
ISBN-13 ‏ : ‎ 978-0670921607
Afmetingen ‏ : ‎ 15.3 x 2.5 x 23.4 cm

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5 sterren		72%
4 sterren		18%
3 sterren		7%
2 sterren		2%
1 ster		2%

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Cristina Danila

Great easy book to assimilate

Beoordeeld in Nederland op 26 juli 2018

Geverifieerde aankoop

Lean start-up - a book with just a few principles that you can apply to your company and actually make a shift in your profit and success. Highly recommended to entrepreneurs as this can set a healthy groundwork for what is to come.

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Nuttig

Vertaal recensie in het Nederlands

Evert

Interesting framework for all those interested in entrepreneurship and intrapreneurship

Beoordeeld in Nederland op 3 oktober 2021

Geverifieerde aankoop

Strong focus on the scientific approach on how to shape & test startup ideas, and how to embed in management of startup's, as well as large corporations.

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Nuttig

Vertaal recensie in het Nederlands

I. Khalil

The Best

Beoordeeld in Nederland op 22 juni 2019

Geverifieerde aankoop

Best Lean Startup book

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Nuttig

Vertaal recensie in het Nederlands

Rishi

Good product and fast delivery

Beoordeeld in Nederland op 4 februari 2021

Geverifieerde aankoop

Good product and fast delivery

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Nuttig

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Peter - The Reading Desk

An important read for new startup ventures

Beoordeeld in het Verenigd Koninkrijk op 18 december 2017

Geverifieerde aankoop

The Lean Startup is one of the core business books that revolutionised the business startup environment. Eric Ries stripped everything down to the core basic principles of being lean, and agile in response to customer feedback. This is not new but is collated and distilled in a very dynamic, yet clear structured manner. It must also be said that the Lean Startup is heavily biased towards the software industry and while also coming from that industry I may be unaware of how effective this approach is in other sectors, especially those that are heavily regulated and limited to the opportunity to, in reality, deliver prototypes to customers.

I really appreciated the book’s celebration that you don’t have all the answers and you shouldn’t if you’re a startup with an innovative solution. The major point, however, is that you shouldn’t pretend or act like you do but embrace the uncertainty and develop an experimental approach to delivering a Minimum Viable Product – build, measure, learn.

I found The Lean Startup not only great for advice, techniques and the analogous stories to help reinforce the approach, but it is an inspirational book that dares you to challenge everything and rationalise with customer validation that your vision is viable and scalable. When a book affects me it starts a chain reaction in my thought process so that I either gain a better understanding of where I need to go or may enable me to articulate what has been sitting just out of reach in my mind. This is one of those books.

Other books that reinforce this new startup environment and are worth reading include:
• Business Model Generation – Alexander Osterwalder
• Four Steps to the Epiphany – Steve Blank
• The Startup Owner’s Manual – Steve Blank
• Running Lean – Ash Maurya

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61 mensen vonden dit nuttig

Vertaal recensie in het Nederlands

Paul Simister

An essential essential book for start-up entrepreneurs

Beoordeeld in het Verenigd Koninkrijk op 12 juni 2020

Geverifieerde aankoop

I read this book years ago but never got around to reviewing it. I've recently read it two more times in the last year. It is that good. I see it as an essential book for start-up entrepreneurs because it is packed with important truths.

Most important is the idea that you must prove your product or service innovation out in the market quickly.

There is so much uncertainty involved with developing an original product idea that traditional management techniques evolved in established businesses are inadequate in start-ups.

Instead, develop a minimum viable product (MVP) to test key elements of your business idea and get it out to potential customers. See what their response rates are compared with your expectations. Keep learning and innovating until you have a product that is proven and a marketing method that works effectively.

While I've spent more than 30 years studying marketing, I'm an accountant by training. I found the section on innovation accounting and cohort analysis to be an eye-opener.

This is an outstanding book. While its origins lie in software application development, the concepts have been proven in a vast range of different industries. In some ways, it echoes ideas in Michael Masterson excellent book "Ready, Fire, Aim" that also emphases the vital importance of early validation of a business idea in the market.

This is very highly recommended.

Paul Simister is a business coach who helps business owners who are stuck, get unstuck.

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12 mensen vonden dit nuttig

Vertaal recensie in het Nederlands

Samfish74

Interesting read, challenging to apply

Beoordeeld in het Verenigd Koninkrijk op 21 maart 2020

Geverifieerde aankoop

Im only half way through this so far and dont want to preempt anything which us why ive given this 4 stars
Im looking to eventually start my own business, and this was recommended to me by a friend who is a CEO of a big company as something that really helped him
Whilst it is slow to get started, its good because it used lots of contextual stories etc
Overall sso far a really interesting read but definitely a challenge to follow in its footsteps
I reckon it'll be 5 stars but seen as ive not yet got through it all yet which is why ive given it 4 at the moment

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9 mensen vonden dit nuttig

Vertaal recensie in het Nederlands

Miller

Believe the hype - first book I've ever re-read

Beoordeeld in het Verenigd Koninkrijk op 29 december 2015

Geverifieerde aankoop

I have read countless management, business and self-development books and I can honestly say this is the first one that I have truly used like a workbook. What I mean by this is that I have gone back to various chapters to refresh the key learnings and then apply them to my own situation. Surely this is the true test of a book in this category. It's not written like a workbook, but to me, that's exactly what this is.

It is slightly biased towards tech companies, partculalrly the product refinement and testing, but there are some nice non-tech case studies that he works through methodically to demonstrate how the lean principles can be applied to any type of startup.

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32 mensen vonden dit nuttig

Vertaal recensie in het Nederlands

@Timothy_Hughes

Creating a Startup with a Product or Service People Can Buy

Beoordeeld in het Verenigd Koninkrijk op 9 oktober 2018

Geverifieerde aankoop

Before starting a startup Eric was involved in "lean manufacturing" and what he does in this book is bring "lean" techniques to the startup process. The case study Eric uses within this book is his own. How we can all make assumptions about what customers want and how wrong we can be. He discusses Minimum Viable Product (MVP), how to get to the point of creating a MVP that people actually want. Nice methodology for any startup, especially if you are building a product, app etc. Eric has a nice writing style which keeps your interest and anybody in the startup world should read this and implement Eric's suggestions.

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