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Escaping the Build Trap: How Effective Product Management Creates Real Value Paperback – 29 november 2018

Engels editie Melissa Perri (auteur)

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To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the build trap, cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

Why organizations ship features rather than cultivate the value those features represent
How to set up a product organization that scales
How product strategy connects a company's vision and economic outcomes back to the product activities
How to identify and pursue the right opportunities for producing value through an iterative product framework
How to build a culture focused on successful outcomes over outputs

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Printlengte

180 pagina's
Taal

Engels
Uitgever

O'Reilly UK Ltd.
Publicatiedatum

29 november 2018
Afmetingen

15.75 x 1.02 x 22.61 cm
ISBN-10

149197379X
ISBN-13

978-1491973790
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Productbeschrijving

Over de auteur

Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.

Productgegevens

Uitgever ‏ : ‎ O'Reilly UK Ltd.; 1st ed editie (29 november 2018)
Taal ‏ : ‎ Engels
Paperback ‏ : ‎ 180 pagina's
ISBN-10 ‏ : ‎ 149197379X
ISBN-13 ‏ : ‎ 978-1491973790
Afmetingen ‏ : ‎ 15.75 x 1.02 x 22.61 cm

Plaats in bestsellerlijst: #8,837 in Boeken (Top 100 in bekijkenBoeken)
- #11 in Zakelijke productie & bedrijfsvoering
- #12 in Bedrijfsresearch & -development
- #13 in Gebruikservaring & bruikbaarheid website

Klantenrecensies:
722 beoordelingen

Klantenrecensies

5 sterren		77%
4 sterren		17%
3 sterren		6%
2 sterren		1%
1 ster 0% (0%)		0%

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Kseniia

The best book on product management

Beoordeeld in Nederland op 8 april 2021

Geverifieerde aankoop

I was totally immersed in reading this book! So far it is the best book I've read on product management.

It has everything a good practical book should have:
- great exemplar story to illustrate the points in the book
- the writing is exactly on the point and very focused - no unnecessary text
- the book is logically structured, and shows product management in the bigger context of the organization
- it covers topics of the PM role, career development, how organization should be structured and led to enable PMs to deliver results

What I found very insightful is how company's business goals drive the Product goals, and how lack of company strategy and alignment leads to focusing on vanity metrics for products. The author gives great advice how to turn the organizations from counting the number of features released to delivering real customer value.

I would recommend this book to really anyone working in the Product field.

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Nuttig

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Andrew Jones

Mediocre and boring...

Beoordeeld in het Verenigd Koninkrijk op 6 december 2021

Geverifieerde aankoop

I wouldn't recommend this book. It's a tedious romp full of self evident statements and anecdotes that are almost childlike in the way they are contrived. I confess I dumped it at the halfway mark choosing to switch to something hopefully more valuable. The book exalts product management as if it's the sole formula for all company success and seems to downplay the role of technical functions - when the reality is the two need to work hand in glove. We have all experienced the woes of a misguided product managers and this book doesn't do much to set the record straight or review the pitfalls of a poor product strategy.

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2 mensen vonden dit nuttig

Vertaal recensie in het Nederlands

Paul Brown

Product-led company nirvana and how to get there

Beoordeeld in het Verenigd Koninkrijk op 13 november 2018

Geverifieerde aankoop

Apart from the fact that the 6 questions at the back of the book make it worth the read all on their own, the rest of this great book covers what it take to build a true product-led company where anything (everything) is possible. I really enjoyed the flow of the narrative as the book progresses and how Melisa points out so many things which caused me to think ah-ha! If I had one critique I’d ask for more visuals linking key ideas and concepts together, there is so much here, I’d suggest you bring a pen and a notebook to draw out the ideas shared yourself, as you read along. Having said that, this book is a must read!

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6 mensen vonden dit nuttig

Vertaal recensie in het Nederlands

Martin Burns

Consultants: lend this to your customers

Beoordeeld in het Verenigd Koninkrijk op 17 december 2018

Geverifieerde aankoop

For practitioners (and particularly consultants), the best business books effectively articulate 'that nagging feeling that we should be thinking and acting differently,' accessible to anyone working in the domain. Escaping the Build Trap achieves this superlatively.

Written with clarity and plenty of illustrative examples borne out of long, hard-won experience, it explains both the 'How should we work?' and 'Why is that important?' in language that doesn't require a doctorate in Agile to understand.

I suspect that many copies of this will be 'conveniently' left on the desks of exec stakeholders. Some of them by me.

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3 mensen vonden dit nuttig

Vertaal recensie in het Nederlands

Mr B Weber

How to create value rather than just shipping features

Beoordeeld in het Verenigd Koninkrijk op 4 november 2018

Geverifieerde aankoop

Excellent book—easy to read, with just the right (for me) mix of clear and concise explanations, humour, and illustrative anecdotes.

It's short enough to read in a few hours, but can introduce you to many concepts and practical practices worth further reading.

Covers the benefits of product led organisations, and how to create alignment around mission, vision, goals, strategy, as well as how to iterate & experiment towards success at all levels. In contrast to top-down edicts, elaborate plans, locked down budgets & immutable roadmaps.

Worth a read for anyone from those considering a move into product management, to software engineers who want to deliver value, to executives who want to be successful.

Even if the content and concepts aren't new to you, it's likely to be an inspiring reminder of what good looks like.

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Vertaal recensie in het Nederlands

Bruce

Melissa covers the product owner issues from idea to deployment

Beoordeeld in het Verenigd Koninkrijk op 25 april 2019

Geverifieerde aankoop

I've seen Melissa talk about this topic at conferences so was eager to see how she pulled this material together in a book. I liked how it assumed you knew nothing about product development, agile, or service design, but dropped the relevant parts in as you needed to know about them. The moving back and forth from the theory and practice to the ongoing fictional scenario showing how the ideas were used for the company was really useful too. These aspects of the book are why I recommended that my students get a copy of this book. You should get one too if you're thinking of (or indeed have) started a company, or are a product owner at a software company.

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